Preparing for the 2003 Chicago Lakeshore Marathon, running Sunday, May 25, Race Director Mark Cihlar announced several key community and organizational initiatives that Lakeshore Marathon Company launched to drive the event’s future. The initiatives are timed to begin serving the community during the Memorial Day weekend at The 2nd Annual Chicago Lakeshore Marathon’s starting line.

‘These initiatives define the future of The Chicago Lakeshore Marathon, providing a network of resources and services that the community will benefit from for years to come,’ Cihlar said. ‘Lakeshore Marathon Company is committed to providing the Chicagoland region with real value and services geared towards sustainable community development and growth.’

The initiatives that the marathon rolled out are the first five modules fitting the organization’s sustainable community development mission. Cihlar founded Lakeshore Marathon Company with the mission to provide community outreach and cross-networking opportunities to community organizations, businesses, and individuals through staging a major community sports event. LMC has partnered with The Foval Group to develop and execute the modules.

The Community Development and Organizational Innovation Initiative is an economic and neighborhood development project that will focus on fostering new and creative organizations and businesses in the Chicago area. The Open Organizational DNA Initiative is an open-source project to drive development of an electronic business process platform to support the Community Development and Organizational Innovation Initiative, and Community Services Delivery Initiative.

E-mail media@lakeshoremarathon.com or call Scott Foval at (773) 765-9030 or (530) 678-5496.