The AIDS Foundation of Chicago has launched a public awareness campaign to focus attention on the growing AIDS epidemic and inspire individual and community actions against it. The advertising firm Chicago Creative Partnership provided its services to develop the ad campaign, ‘AIDS: A Tragic Trend,’ for free.
‘Too many people mistakenly and tragically believe that AIDS is under control and not their problem,’ said Mark Ishaug, AIDS Foundation of Chicago executive director. ‘The campaign is an effort to break that myth and encourage everyone to respond to the AIDS epidemic in our community.’
The ads feature models donning trendy shoes, garments, and accessories with the word ‘AIDS’ on the label to remind viewers that the AIDS crisis, like fashion, is still a current issue. The tagline—’When will it go out of style?’—is both an urgent plea and challenge to encourage viewers to join the fight against the epidemic. According to the ads, AIDS as a ‘tragic trend’ and individuals should find out their HIV status, protect themselves, volunteer or donate.
See www.aidschicago.org.