ABSOLUT VODKA announced the availability of ABSOLUT COMMITMENT, the first 12-month planning guide created by wedding experts to help lesbian, gay, bisexual and transgender (LGBT) couples prepare and celebrate their commitment ceremonies. ABSOLUT developed the 12-page, four-color planner to help couples on everything from registration, reception to drink recipes.
‘The commitment party planner demonstrates, once again, ABSOLUT’s innovative approach to marketing within the LGBT community,’ said Matthias Aeppli, vice president of marketing, Absolut Spirits Company, Inc. ‘Since the early ’80s, we’ve focused on ensuring our efforts in the LGBT community are meaningful, and this is no different. We are proud to help gays and lesbians celebrate their special day.’
ABSOLUT partnered with the Gay and Lesbian Alliance Against Defamation (GLAAD), WEDDINGBELLS magazine, Weddingchannel.com, Wyndham Hotels and Resorts, Orrefors Kosta Boda, and other wedding industry experts to produce ABSOLUT COMMITMENT. The tear-out insert will be available in OUT Magazine’s June issue, which hits newsstands May 18, and in select weeklies in Massachusetts and California. Also, the planning guide can be downloaded from www.absolutcommitment.com or from links at GLAAD.org and the web sites of other ABSOLUT COMMITMENT partners.