Chicago-based Molson Coors has joined companies such as Lowe’s, Ford, Harley-Davidson, Tractor Supply and John Deere in dropping its DEI policies, media outlets have reported.
Molson Coors told its employees in a Sept. 3 email, obtained by National Review, that it will no longer participate in the Human Rights Campaign’s Corporate Equality Index, which scores companies on how well they adhere to LGBTQ+ inclusion in the workplace. Molson Coors had a perfect score of 100 last year, according to the index’s criteria.
The company will also end DEI-based training programs and drop its supplier diversity goals. Also, starting next year, executive compensation will no longer be tied to DEI hiring goals.
Conservative activist Robby Starbuck once again claimed credit for the DEI shift. “Last week, I messaged executives from Molson Coors to let them know that I planned to expose their woke policies. Today they’re preemptively making changes.”
As recently as 2022, Molson Coors held its Tap Into Change Program, in which proceeds of sales from Molson Coors products at select locations are donated to local LGBTQ+ non-profit organizations, Windy City Times noted. That year, the company donated $50,000 from proceeds of sales on Molson Coors products sold during the summer to more than a dozen local LGBTQ+ and HIV/AIDS organizations, including Legal Council for Health Justice, Howard Brown Health, Affinity Community Services & Legacy Project, Brave Space Alliance, Open Door Rehabilitation Center, Vital Bridges (Heartland Health Alliance), About Face Theatre, About Face Theatre, Center on Addison, AIDS Foundation of Chicago, Chicagoland Exotic Animal Rescue and the Public Health Institute of Metropolitan Chicago.
The company has also sponsored events such as Equality Illinois’ annual gala. In addition, some LGBTQ+ nightspots, such as Roscoe’s Tavern, have had partnerships with Molson Coors.
Molson Coors is behind such brands as Coors Light, George Killian’s Irish Red, Miller Lite, Hamm’s, Coors, Molson and Blue Moon, among others.
Windy City Times has reached out to Molson Coors and Equality Illinois for responses.
