The National LGBT Media Association has announced its second annual Ad POP award winners, including many top corporate brand names.
Formerly known as the National Gay Media Association, the National LGBT Media Association brings together the top regional newspapers serving the U.S. LGBT communities. Its recent name change, rebranding and updated website reflects renewed focus on inclusion for all of the parts of the LGBT community, and is in line with recent surveys on language choices by the community.
The Ad POPs (Pride in Online and Print) reward the best representations of LGBT advertising in online and print campaigns. LGBT media differs from other minority media by being most successful when it is local. All national ads placed in local LGBT media are automatically entered into the Ad POP awards. The Ad Pops recognize clients, creative and placement agencies, and winners are selected based on their image and messaging.
NGMA represents legacy brand names and new top performing papers: Bay Area Reporter (San Francisco), Bay Windows (Boston), Between the Lines (Detroit), Dallas Voice, Gay City News (New York City), Los Angeles Blade, Philadelphia Gay News, South Florida Gay News, Georgia Voice, Washington Blade, Watermark (Central Florida) and Windy City Times (Chicago).
Rivendell Media, the oldest and most experienced expert in LGBT media, helped coordinate national entries across local LGBT media. “NGMA represents a collective of top publishers in top U.S. markets and is a terrific vehicle for national advertisers to reach the LGBT marketplace,” said Todd Evans, president of Rivendell, which also represents more than 150 other LGBT media companies to advertisers.
“Gay media is local media,” said Evans. “It provides the best on-the-ground information to serve the diverse LGBT community.”
For more information, see NationalLGBTMediaAssociation.com
Twitter: @NtlLGBTMediaAsn
Facebook: National LGBT Media Association
Awards were granted based on 2016 advertising campaigns on both a local and national level, and are as follows:
National:
—Pharmaceutical
ViiV Healthcare
Creative: Havas Worldwide
Placement: PHD
—Non-Profit
This Free Life
Creative: Rescue, the Behavior Change Agency
—Financial
US Bank
Creative: Carmichael Lynch
Placement: Empower Media Marketing
—Automotive
Nissan
Creative: fluent360
Placement: OMD
—Technology
Xfinity/Comcast Universal
Creative: Gallegos United
Media Agency: Mediavest Spark
Placement: Novus
—Travel: Major LGBT Destination
Visit Denver
Creative: Karsh Hagan
Placement: Karsh Hagan
—Travel: Emerging LGBT Destination
OutRVA
Placement: CMI
Creative: In House
—Hotel
Ace Hotel
Placement: In House
Creative: In House
Local:
—Atlanta winner
Presented by Georgia Voice
Metrotainment Cafes
—Boston winner
Presented by Bay Windows
5 Star Travel Services
—Central Florida winner
Presented by Watermark
Parliament House Resort
—Chicago winner
Presented by Windy City Times
Discover
Design by: Michael Lee & Associates
—Dallas winner
Presented by Dallas Voice
Love Field Jeep
Design by: Bedford Advertising
—Detroit winner
Presented by Between the Lines
Detroit Institute of the Arts
Design by: J Blashill and Associates
—New York City winner
Presented by Gay City News
Simple Surrogacy
—Philadelphia winner
Presented by Philadelphia Gay News
Sheriff Jewell William
—San Francisco winner
Presented by Bay Area Reporter
Reproductive Science Center
—South Florida winner
Presented by South Florida Gay News
The Greater Fort Lauderdale Convention and Visitors Bureau
Design by: Starmark Integrated Marketing
—Tampa Bay winner
Presented by Watermark
Big Storm Brewing Co.
—Washington, D.C., winner
Presented by The Washington Blade
Kimpton Hotels and Resorts
Design by: Fine Design