Windy City Media Group Frontpage News

THE VOICE OF CHICAGO'S GAY, LESBIAN, BI, TRANS AND QUEER COMMUNITY SINCE 1985

home search facebook twitter join
Gay News Sponsor Windy City Times 2023-12-13
DOWNLOAD ISSUE
Donate

Sponsor
Sponsor
Sponsor

  PRESS RELEASES

National LGBT newspaper alliance forms
From a news release
2012-06-27

This article shared 11312 times since Wed Jun 27, 2012
facebook twitter pin it google +1 reddit email


NEW YORK — A new National Gay Media Association (NGMA) has formed to bring together the top regional newspapers serving the U.S. lesbian, gay, bisexual and transgender (LGBT) communities.

The LGBT market controls more than $600 billion in annual spending, and NGMA will work to coordinate advertising spending in effective local LGBT media markets.

"The regional LGBT media continue to serve their communities with strong newspapers and online content," said Tracy Baim, spokeswoman for NGMA and publisher of Windy City Times. "The LGBT movement is driven by a very local model. Many of our issues are different from city to city, and state to state, so our strongest media are the ones attuned to issues in their communities."

The more than 150 regional LGBT media reach more than 3 million readers combined through weekly, biweekly and monthly newspapers and magazines. The annual Gay Press Report notes that the combined advertising spending in LGBT media was $307 million in 2011, with 95% of that spent in local markets.

NGMA is a new alliance of the "best of the best" in LGBT media, representing long-time brand names in regional media, including the Bay Area Reporter in San Francisco and the Washington Blade, both founded more than 40 years ago, the Blade in 1969 and BAR just two years after the Stonewall Riots marking the start of the modern gay-rights movement. Other NGMA members are Bay Windows (Boston), Between the Lines (Detroit), the Dallas Voice, Gay City News (New York City), GA Voice (Atlanta), and Windy City Times (Chicago). These papers, along with their digital extensions represent an estimated 500,000 weekly newspaper readers.

Rivendell Media, the oldest and most experienced media rep. firm representing LGBT media to advertising and marketing companies, founded NGMA in 2011. "NGMA is the premiere vehicle for national advertisers to reach the gay and lesbian marketplace," said Todd Evans, president of Rivendell, which also represents more than 100 other LGBT media.

"Gay media is local media," said Evans. "It provides the best on-the-ground information to serve the diverse LGBT community. No one media outlet can be all things to the LGBT community, but regional media can do this best." The NGMA has its roots in the old National Gay Newspaper Guild, which provided the impetus for growth in the gay marketplace by providing the first verifiable readership demographics surveys of the gay press that sparked interest by Madison Avenue. Today the demographics of the LGBT consumer are well documented and this new organization will further the growth of LGBT media and provide the opportunities Madison Avenue demands today.

ABOUT NGMA:

The National Gay Media Association is a professional organization dedicated to bringing together common marketing procedures and standards to local gay media outlets, print or digital, to encourage and promote national advertising.

For further information, contact Todd Evans, Rivendell Media 212-242-6863.


This article shared 11312 times since Wed Jun 27, 2012
facebook twitter pin it google +1 reddit email

Out and Aging
Presented By

  ARTICLES YOU MIGHT LIKE

Gay News

News is Out, Word In Black, Comcast NBCUniversal welcomes 16 Journalism Fellows to cover Black, LGBTQ+ communities 2024-04-16
- Philadelphia (April 15, 2024) — Today, News is Out and Word In Black, together announced the 16 fellows selected for The Digital Equity Local Voices Lab, a new initiative powered by Comcast NBCUniversal to place journalists ...


Gay News

VIEWPOINT Meditation on the killing of journalists 2024-04-11
- Trigger warning: I am a journalist and I read newspapers. I've been reading newspapers since I first learned to read. Newspapers were a lively part of the daily life in my family. I even wrote letters ...


Gay News

Coach/activist Tara VanDerveer retires from Stanford after 38 seasons 2024-04-10
- Stanford University women's basketball coach and gender-rights advocate Tara VanDerveer has retired after 38 seasons, media outlets reported. In 45 years as a head coach at Idaho (1978-80), Ohio State ...


Gay News

Lightfoot may be hired to investigate Dolton mayor, trustees 2024-04-06
- A group of Dolton trustees is aiming to hire former Chicago Mayor Lori Lightfoot—who is also an ex-federal prosecutor—to investigate Mayor Tiffany Henyard, media outlets reported. The group wants Lightfoot ...


Gay News

Windy City Times receives two Lisagor nominations 2024-03-30
- Chicago Headline Club has announced the finalists for its 2023 Peter Lisagor Awards on March 29. Two Windy City Times journalists were among those finalists. The Peter Lisagor Awards, according to Chicago Headline Club's website, "represent ...


Gay News

Thailand parliament passes landmark marriage bill 2024-03-27
- On March 27, Thailand's parliament approved a marriage-equality bill by an overwhelmingly large margin—a landmark step that moves one of Asia's most liberal countries closer to legalizing same-sex unions, media ...


Gay News

Chicago alder proposes renaming street after Obama 2024-03-22
- Openly gay Black Chicago Ald. Lamont Robinson has proposed renaming Columbus Drive after former U.S. President and city resident Barack Obama, media outlets noted. The street stretches through the Loop from East Grand Avenue to DuSable ...


Gay News

Oprah, Niecy Nash-Betts honored at GLAAD Media Awards 2024-03-15
- Oprah Winfrey and Niecy Nash-Betts were honored at the 35th Annual GLAAD Media Awards that took place in Los Angeles at The Beverly Hilton on March 14. Winfrey received the Vanguard Award, introduced by iconic Chicago ...


Gay News

UPDATE: Nex Benedict's death ruled a suicide; family responds 2024-03-13
- A medical examiner's report concluded that the cause of death of Oklahoma student Nex Benedict (he/they) was suicide, media reports confirmed. Benedict—a 16-year-old transgender student—died Feb. 8, a day after ...


Gay News

State Rep. Kelly Cassidy attacked on social media, allegedly by backers of Burke 2024-02-26
- Illinois state Rep. Kelly Cassidy—a supporter of Cook County state's attorney Democratic candidate Clayton Harris III—posted on social media that a backer of Eileen O'Neill Burke, who's running against Harris ...


Gay News

Chicago Bears hire first woman assistant coach 2024-02-21
- The Chicago Bears are hiring Jennifer King as an offensive assistant, according to The Chicago Sun-Times and other media outlets. She will be an assistant running backs coach. King—who will become the first female assistant coach ...


Gay News

Oprah Winfrey, Niecy Nash-Betts to be honored at the 35 annual GLAAD Media Awards in LA March 14 2024-02-20
--From a press release - Los Angeles, CA -Feb. 20, 2024 - GLAAD announced that global media leader, producer, philanthropist, actress and author Oprah Winfrey will receive GLAAD'sVanguard Award and Emmy-winning actress and producer Niecy ...


Gay News

GLAAD releases report on LGBTQ+ inclusion in video games 2024-02-19
- LGBTQ+ media-advocacy organization GLAAD has released a report on queer inclusion in the world of video games. Among the key findings in "Gaming: The State of LGBTQ Inclusion in Video Games" is that 17%—nearly one in ...


Gay News

Second Glance Productions hosts LGBTQupid Soiree 2024-02-16
- In celebration of Valentine's Day, Chicago based film and media production company Second Glance hosted The LBGTQupid Soiree. The event, which was focused on spinning attitudes on this particular day, was presented at The iO ...


Gay News

GLAAD finds missed chances for LGBTQ+ inclusion in Super Bowl ads 2024-02-12
--From a press release - Sunday, Feb. 11, 2024 — GLAAD is reacting to a lack of LGBTQ storytelling in ads that aired duringSuper Bowl LVIII on Feb. 11 and is reminding brands, corporations and advertising agencies why including the LGBTQ ...


 


Copyright © 2024 Windy City Media Group. All rights reserved.
Reprint by permission only. PDFs for back issues are downloadable from
our online archives.

Return postage must accompany all manuscripts, drawings, and
photographs submitted if they are to be returned, and no
responsibility may be assumed for unsolicited materials.

All rights to letters, art and photos sent to Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago
Gay and Lesbian News and Feature Publication) will be treated
as unconditionally assigned for publication purposes and as such,
subject to editing and comment. The opinions expressed by the
columnists, cartoonists, letter writers, and commentators are
their own and do not necessarily reflect the position of Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago Gay,
Lesbian, Bisexual and Transgender News and Feature Publication).

The appearance of a name, image or photo of a person or group in
Nightspots (Chicago GLBT Nightlife News) and Windy City Times
(a Chicago Gay, Lesbian, Bisexual and Transgender News and Feature
Publication) does not indicate the sexual orientation of such
individuals or groups. While we encourage readers to support the
advertisers who make this newspaper possible, Nightspots (Chicago
GLBT Nightlife News) and Windy City Times (a Chicago Gay, Lesbian
News and Feature Publication) cannot accept responsibility for
any advertising claims or promotions.

 
 

TRENDINGBREAKINGPHOTOS







Sponsor
Sponsor


 



Donate


About WCMG      Contact Us      Online Front  Page      Windy City  Times      Nightspots
Identity      BLACKlines      En La Vida      Archives      Advanced Search     
Windy City Queercast      Queercast Archives     
Press  Releases      Join WCMG  Email List      Email Blast      Blogs     
Upcoming Events      Todays Events      Ongoing Events      Bar Guide      Community Groups      In Memoriam     
Privacy Policy     

Windy City Media Group publishes Windy City Times,
The Bi-Weekly Voice of the Gay, Lesbian, Bisexual and Trans Community.
5315 N. Clark St. #192, Chicago, IL 60640-2113 • PH (773) 871-7610 • FAX (773) 871-7609.