Windy City Media Group Frontpage News

THE VOICE OF CHICAGO'S GAY, LESBIAN, BI, TRANS AND QUEER COMMUNITY SINCE 1985

home search facebook twitter join
Gay News Sponsor Windy City Times 2022-08-31
DOWNLOAD ISSUE
Donate

Sponsor
Sponsor

  PRESS RELEASES

National LGBT newspaper alliance forms
From a news release
2012-06-27

This article shared 10376 times since Wed Jun 27, 2012
facebook twitter pin it google +1 reddit email


NEW YORK — A new National Gay Media Association (NGMA) has formed to bring together the top regional newspapers serving the U.S. lesbian, gay, bisexual and transgender (LGBT) communities.

The LGBT market controls more than $600 billion in annual spending, and NGMA will work to coordinate advertising spending in effective local LGBT media markets.

"The regional LGBT media continue to serve their communities with strong newspapers and online content," said Tracy Baim, spokeswoman for NGMA and publisher of Windy City Times. "The LGBT movement is driven by a very local model. Many of our issues are different from city to city, and state to state, so our strongest media are the ones attuned to issues in their communities."

The more than 150 regional LGBT media reach more than 3 million readers combined through weekly, biweekly and monthly newspapers and magazines. The annual Gay Press Report notes that the combined advertising spending in LGBT media was $307 million in 2011, with 95% of that spent in local markets.

NGMA is a new alliance of the "best of the best" in LGBT media, representing long-time brand names in regional media, including the Bay Area Reporter in San Francisco and the Washington Blade, both founded more than 40 years ago, the Blade in 1969 and BAR just two years after the Stonewall Riots marking the start of the modern gay-rights movement. Other NGMA members are Bay Windows (Boston), Between the Lines (Detroit), the Dallas Voice, Gay City News (New York City), GA Voice (Atlanta), and Windy City Times (Chicago). These papers, along with their digital extensions represent an estimated 500,000 weekly newspaper readers.

Rivendell Media, the oldest and most experienced media rep. firm representing LGBT media to advertising and marketing companies, founded NGMA in 2011. "NGMA is the premiere vehicle for national advertisers to reach the gay and lesbian marketplace," said Todd Evans, president of Rivendell, which also represents more than 100 other LGBT media.

"Gay media is local media," said Evans. "It provides the best on-the-ground information to serve the diverse LGBT community. No one media outlet can be all things to the LGBT community, but regional media can do this best." The NGMA has its roots in the old National Gay Newspaper Guild, which provided the impetus for growth in the gay marketplace by providing the first verifiable readership demographics surveys of the gay press that sparked interest by Madison Avenue. Today the demographics of the LGBT consumer are well documented and this new organization will further the growth of LGBT media and provide the opportunities Madison Avenue demands today.

ABOUT NGMA:

The National Gay Media Association is a professional organization dedicated to bringing together common marketing procedures and standards to local gay media outlets, print or digital, to encourage and promote national advertising.

For further information, contact Todd Evans, Rivendell Media 212-242-6863.


This article shared 10376 times since Wed Jun 27, 2012
facebook twitter pin it google +1 reddit email

  ARTICLES YOU MIGHT LIKE

Gay News

GLAAD responds to mass shooting in Colorado Springs 2022-11-20
-- From a press release - (New York, NY - November 20, 2022) - GLAAD, the world's largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization, is responding to the mass shooting at Club Q in Colorado Springs that killed ...


Gay News

HRC responds to fatal shooting at LGBTQ+ nightclub in Colorado Springs 2022-11-20
-- From a press release - Colorado Springs, CO — Today, the Human Rights Campaign (HRC), the nation's largest lesbian, gay, bisexual, transgender and queer (LGBTQ+) civil rights organization, responded to media reports of a fatal shooting at Club Q in Colo ...


Gay News

Rights advocates: Nov. 16 Senate vote a 'backstop' against SCOTUS overreach 2022-11-16
- Representatives from HRC and GLAD met with media virtually the morning of Nov. 16 to discuss the implications of the Respect of Marriage Act. That legislation, scheduled for a Senate vote the same day, codifies marriage ...


Gay News

SHOWBIZ Queer channel, gay actor dies, Jeopardy!, Luke and Chris Evans 2022-11-13
- Fuse Media—a Latino-owned, multiplatform entertainment company—announced that in partnership with OUTtv, it is expanding its suite of DEI FAST channels with the launch of the channel OUTtv Proud, per a press release. Set for a 2023 ...


Gay News

PASSAGES Singer Aaron Carter dies at 34 2022-11-05
- Singer Aaron Carter—the brother of Backstreet Boys member Nick Carter—has died after apparently drowning at his L.A. home at age 34, according to media reports. TMZ originally reported the news. The outlet said that he was ...


Gay News

WCT's Andrew Davis moves to The TRiiBE, Matt Simonette named WCT Executive Editor 2022-11-01
Windy City Times news release - Longtime Windy City Times executive editor Andrew Davis is stepping down from his post to take a new full-time role as digital news editor of The TRiiBE, an outlet that is working to reshape the narrative ...


Gay News

$44B Musk/Twitter deal raises questions about content moderation, HRC responds 2022-10-29
-- From a press release - WASHINGTON — Today, the Human Rights Campaign (HRC), the nation's largest lesbian, gay, bisexual, transgender and queer (LGBTQ+) civil rights organization, issued a statement following Elon Musk completing his purchase ...


Gay News

Esquire: Chicago has three of the country's 'most fun' LGBTQ+-inclusive bars 2022-10-27
- Esquire magazine's editorial staff curated a list of the "most fun and inclusive LGBTQ+-friendly bars"—and the choices may seem surprising. The magazine chose the Uptown spots Big Chicks and Carol's Pub as well as the Andersonville ...


Gay News

The City of Chicago commits to advertising equity in local media 2022-10-26
-- From a press release - CHICAGO—Mayor Lori E. Lightfoot signed an executive order designating that City of Chicago departments allocate at least 50 percent of their annual advertising spending to community media outlets. More than 153 languages are spoken in households ...


Gay News

Conservative MP Sunak to become new UK prime minister 2022-10-25
- Rishi Sunak is set to become the next British prime minister following a meeting with King Charles III, media outlets have reported. Sunak is the Conservative MP for Richmond (Yorks) and has been an MP continuously ...


Gay News

Chicago Journalists Association names honorees 2022-10-20
-- From a press release - (CHICAGO)— President and publisher of the Chicago Reader, Tracy Baim, will receive the 2022 Lifetime Achievement Award, and Chicago Reader staff writer Kelly Garcia will be recognized as Chicago Emerging Journalist of the Year at the ...


Gay News

NATIONAL Cleveland's ban, LGBT center, Black Public Media, Folx Health 2022-10-16
- The Cleveland City Council passed a ban on conversion therapy for LGBTQ+ youth and impose criminal penalties for mental health professionals who provide it, cleveland.com reported. The ban, which Councilman Brian Mooney proposed, applies to talk, ...


Gay News

MOVIES 'Beyond Ed Buck' to kick off Black Alphabet Film Festival on Nov. 5 2022-10-13
- Black Alphabet—a nonprofit committed to promoting equity awareness on behalf of the Black LGBTQ+ community through the use of media and the arts—announced the 9th Annual Black Alphabet Film Festival (BAFF) will kick off with the ...


Gay News

Black Public Media launches gender affirming doc series during LGBT History Month 2022-10-12
-- From a press release - NEW YORK (October 5, 2022) — Black Public Media (BPM) is going beyond the gender binary and weighing in on the pronoun debate with a short film series — part of its latest BE HEARD! social ...


Gay News

Chicago-area media to host joint fundraiser Oct. 3-17 2022-09-30
Video below - CHICAGO —Nearly 40 independent Chicago-area media outlets, members of the Chicago Independent Media Alliance (CIMA), are joining forces for their third annual fundraising campaign kicking off next week. Under the ...


 




Copyright © 2022 Windy City Media Group. All rights reserved.
Reprint by permission only. PDFs for back issues are downloadable from
our online archives. Single copies of back issues in print form are
available for $4 per issue, older than one month for $6 if available,
by check to the mailing address listed below.

Return postage must accompany all manuscripts, drawings, and
photographs submitted if they are to be returned, and no
responsibility may be assumed for unsolicited materials.
All rights to letters, art and photos sent to Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago
Gay and Lesbian News and Feature Publication) will be treated
as unconditionally assigned for publication purposes and as such,
subject to editing and comment. The opinions expressed by the
columnists, cartoonists, letter writers, and commentators are
their own and do not necessarily reflect the position of Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago Gay,
Lesbian, Bisexual and Transegender News and Feature Publication).

The appearance of a name, image or photo of a person or group in
Nightspots (Chicago GLBT Nightlife News) and Windy City Times
(a Chicago Gay, Lesbian, Bisexual and Transgender News and Feature
Publication) does not indicate the sexual orientation of such
individuals or groups. While we encourage readers to support the
advertisers who make this newspaper possible, Nightspots (Chicago
GLBT Nightlife News) and Windy City Times (a Chicago Gay, Lesbian
News and Feature Publication) cannot accept responsibility for
any advertising claims or promotions.

 
 

TRENDINGBREAKINGPHOTOS





Sponsor


 

Sponsor


Donate


About WCMG      Contact Us      Online Front  Page      Windy City  Times      Nightspots
Identity      BLACKlines      En La Vida      Archives      Advanced Search     
Windy City Queercast      Queercast Archives     
Press  Releases      Join WCMG  Email List      Email Blast      Blogs     
Upcoming Events      Todays Events      Ongoing Events      Bar Guide      Community Groups      In Memoriam     
Privacy Policy     

Windy City Media Group publishes Windy City Times,
The Bi-Weekly Voice of the Gay, Lesbian, Bisexual and Trans Community.
5315 N. Clark St. #192, Chicago, IL 60640-2113 • PH (773) 871-7610 • FAX (773) 871-7609.