Windy City Media Group Frontpage News


home search facebook twitter join
Gay News Sponsor Windy City Times 2021-06-09



Palette Beauty dry bar offers quick, affordable makeup services
by Carrie Maxwell

This article shared 1299 times since Sun Jul 18, 2021
facebook twitter pin it google +1 reddit email

Nicola Craig has opened a new business, Palette Beauty, at 2730 N. Clark St., in Chicago's Lincoln Park area.

Craig—who calls herself a "big business nerd with a passion for both entrepreneurship and creative endeavors"—started her first business in high school selling clothing she designed and sewed. She has also worked in management consulting at Bain & Company and got her MBA from Kellogg School of Management at Northwestern University. During her spare time she learned makeup, card making and calligraphy skills.

"My friends always tease me for constantly bringing a trail of glitter with me wherever I go," said Craig.

The genesis for this venture began after Craig got her MBA.

Craig, who identifies as bisexual, was looking to get her makeup done in a quick and inexpensive way for a holiday party and could not find an establishment that offered this service.

Craig did some research about a year ago and also found two other issues with makeup services in Chicago—inclusivity and dependability.

"Palette aims to be the most inclusive makeup services by always offering the right products and skills to do every face," said Craig. "Our artists have specialties in doing deep skin tones, Asian faces and male makeup. For dependability, we want to ensure that clients leave with the looks that they envisioned. We want to make sure that they look like themselves at the end of the service, not a face they do not recognize."

Craig said she wants her clients to encounter a friendly staff that will "go out of their way to work with you to make sure you" have an enjoyable experience. The overall mission, according to Craig, is that clients should feel the most confident version of themselves and have a "wow moment" when their final look is revealed so they leave with that "extra boost of self-assurance" to take with them to a big work meeting, date, headshot, event or other occasion.

When asked for the meaning of a "dry bar," Craig said the concept first emerged in 2010 to offer quick, affordable blowouts for people's hair that did not involve getting a haircut at the same time. A dry bar has a set menu of styles at an affordable price.

"Palette has a similar menu concept—offering natural, glam and glowy options," said Craig. "We offer our services at $60, with 20 percent off your first service, which is far less than hiring a makeup artist for a one off event, which can cost $100 plus."

Craig said she decided to open her business in Lincoln Park because it is a more residential area and "coming out of COVID, we felt that people were still gravitating around their homes." She added that customers have already come from other parts of Chicago and she is looking at locations in the West Loop and River North down the line.

In addition to Craig, Palette Beauty also has a team of LGBTQ allies— Kate Davis, who is working on the summer marketing efforts; Phoebe Deards, who is involved in overall marketing strategy and branding; makeup specialist Christianne Johnson, who created the menu, looks and organized the diversity-focused photo shoot; Seanette Ting, who designed the customer experience and organized the physical store location; and Craig's two sisters, Emma and Gillian, who are involved in interior design and advertising, respectively. Additionally, there are 10 make-up artists and Craig is in the process of hiring more to add to her team.

In terms of the financing, Craig received funding from Northwestern University's entrepreneurship program for students. She was chosen as one out of three students to be funded by Kellogg to embark on this endeavor as a full-time job this summer. Craig said she is one of 10 participants who took part in an entrepreneurship boot camp to be accepted into the Jumpstart program at Northwestern that is designed to help the most promising early stage ventures. She added that Northwestern's faculty has helped her immensely.

The city's relaxation of its COVID-19 vaccinations has allowed Craig and her team to offer makeup services at the LGBTQ+ event Pride in the Park, where they also did body painting, festival glitter and sweatproof airbrushed makeup. They will also be offering services for Lollapalooza, Halloween and holiday parties.

Additionally, they will be focusing on makeup education and adding to their class roster including a makeup audit where customers come in with their regular makeup and Palette's artists will offer tips about how to better use them.

And in this age of COVID, "we also take sanitation very seriously," said Craig. "All of our artists have makeup certifications that involve sanitation procedures and we follow very strict safety protocols."

See and

This article shared 1299 times since Sun Jul 18, 2021
facebook twitter pin it google +1 reddit email

Windy City Media Group does not approve or necessarily agree with the views posted below.
Please do not post letters to the editor here. Please also be civil in your dialogue.
If you need to be mean, just know that the longer you stay on this page, the more you help us.


Gay News

Aug. 12 LGBTQ town hall to discuss bar inclusivity 2021-07-28
- Miller Lite and Equality Federation announced "Open & Proud," an initiative that aims to create safe, inclusive spaces at bars for the LGBTQ community. The program features a series of town halls where LGBTQ individuals older ...

Gay News

Taste of Andersonville returns Wed., Aug. 11 2021-07-28
--From a press release - CHICAGO (July 28, 2021) — The Andersonville Chamber of Commerce (ACC) is excited to welcome back one of its most popular summer events: the annual Taste of Andersonville on Wed., Aug. 11, 5-8 p.m. This year's ...

Gay News

Howard Brown Health calls on businesses, LGBTQ events to re-implement COVID restrictions 2021-07-28
--From a Howard Brown press release - (Chicago, IL, July 28, 2021) — Howard Brown Health, the Midwest's largest LGBTQ healthcare organization, is imploring local businesses and public event producers to implement strict COVID-19 safety and prevention ...

Gay News

Char Schoenbach talks helping LGBTQs through Allstate, next chapter 2021-07-22
- Lifelong Chicago resident Char Schoenbach began her career in sales and worked for two insurance agents before opening her own Allstate agency 31 year ago. "I have always believed in providing all people with quality insurance," ...

Gay News

Virtual TLGBQ+ Economic Justice Summit on Sept. 11-12 2021-07-21
- The National LGBTQ Workers Center will hold its 3rd Annual TLGBQ+ Economic Justice Summit on Sept. 11-12. This event will be held virtually. Organizers are still accepting workshop proposals. Those who would like to propose a ...

Gay News

Soapbox travels to Chicago to raise hand-hygiene awareness 2021-07-21
- Clean beauty company Soapbox unveiled the world's biggest bottle of soap in New York City's Times Square on July 15, marking the launch of a multi-city tour aimed at raising awareness for the importance of hand ...

Gay News

Col. Jennifer Pritzker donating to ACLU to help fight anti-trans laws 2021-07-20
- Chicago philanthropist and business owner Col. Jennifer Pritzker plans to donate $101,000 and additional six-figure future support to the ACLU from her TAWANI Foundation to fight Tennessee's anti-transgender laws in court, a press release announced. T ...

Gay News

STAYCATION A cozy 'un-hotel' hotel is in Lincoln Park 2021-07-18
- People may not have heard of The Neighborhood Hotel (2616 N. Clark St.; It's unique in many ways—from reservations to location, and more. But is it worth your time—and ...

Gay News

BUSINESS Wilson Sporting Goods opens first in-person store, in Chicago 2021-07-16
- Visiting the new Wilson Sporting Goods store (932 N. Rush St.; during its July 15 grand opening, this writer learned two big things: 1. Wilson Sporting Goods Co. is actually headquartered in Chicago, in the ...

Gay News

LGBT Chamber of Commerce of Illinois announces 'Shop Pride' program, showcasing LGBTQ+ business 2021-07-15
--From a press release - CHICAGO — The LGBT Chamber of Commerce of Illinois (LGBTCC), today announced the official launch of the Shop Pride program designed to encourage Illinois residents to support ...

Gay News

Association of LGBTQ Journalists names 2021 Excellence in Journalism awardees 2021-07-14
--From a press release - WASHINGTON, D.C. (July 14, 2021) — Today, NLGJA: The Association of LGBTQ Journalists announced the recipients of its 2021 Excellence in Journalism Awards and recognized exemplary work produced in 2020. ...

Gay News

LGBTQIA+ tavern to open in Uptown this fall 2021-07-14
- 2Bears Tavern Group—which owns and operates Andersonville's The SoFo Tap and Meeting House Tavern as well as Rogers Park's Jackhammer—is opening 2Bears Tavern Uptown in the former Nick's on Wilson space at 1140 W. Wilson Ave. ...

Gay News

Chicago Red Stars partner with Black Bread Company, support minority businesses 2021-07-14
--From a press release - Club Launches 'Stars of Chicago Business' Initiative to Support Local, Minority Owned Businesses CHICAGO (July 13, 2021) — The Chicago Red Stars today announced a new partnership with The Black Bread Company, the first ever Black-own ...

Gay News

SBA: Illinois restaurants received $1.4 billion in pandemic funds 2021-07-06
- The Small Business Administration (SBA) announced funds for its $29-billion restaurant pandemic relief program were exhausted—leaving nearly two-thirds of applicants out of the money, The Chicago Tribune reported. In Illinois ...

Gay News

Mayor Lightfoot celebrates historic $15 minimum wage in Chicago 2021-07-01
--From a press release - CHICAGO — On July 1, Mayor Lori E. Lightfoot joined City officials, workers, labor leaders and worker advocacy groups to mark a historic raise for hundreds of thousands of Chicago workers while calling on the federal ...


Copyright © 2021 Windy City Media Group. All rights reserved.
Reprint by permission only. PDFs for back issues are downloadable from
our online archives. Single copies of back issues in print form are
available for $4 per issue, older than one month for $6 if available,
by check to the mailing address listed below.

Return postage must accompany all manuscripts, drawings, and
photographs submitted if they are to be returned, and no
responsibility may be assumed for unsolicited materials.
All rights to letters, art and photos sent to Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago
Gay and Lesbian News and Feature Publication) will be treated
as unconditionally assigned for publication purposes and as such,
subject to editing and comment. The opinions expressed by the
columnists, cartoonists, letter writers, and commentators are
their own and do not necessarily reflect the position of Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago Gay,
Lesbian, Bisexual and Transegender News and Feature Publication).

The appearance of a name, image or photo of a person or group in
Nightspots (Chicago GLBT Nightlife News) and Windy City Times
(a Chicago Gay, Lesbian, Bisexual and Transgender News and Feature
Publication) does not indicate the sexual orientation of such
individuals or groups. While we encourage readers to support the
advertisers who make this newspaper possible, Nightspots (Chicago
GLBT Nightlife News) and Windy City Times (a Chicago Gay, Lesbian
News and Feature Publication) cannot accept responsibility for
any advertising claims or promotions.








About WCMG      Contact Us      Online Front  Page      Windy City  Times      Nightspots      OUT! Guide     
Identity      BLACKlines      En La Vida      Archives      Advanced Search     
Windy City Queercast      Queercast Archives     
Press  Releases      Join WCMG  Email List      Email Blast      Blogs     
Upcoming Events      Todays Events      Ongoing Events      Bar Guide      Community Groups      In Memoriam      Outguide Categories      Outguide Advertisers      Search Outguide      Travel      Dining Out      Privacy Policy     

Windy City Media Group publishes Windy City Times,
The Bi-Weekly Voice of the Gay, Lesbian, Bisexual and Trans Community.
5315 N. Clark St. #192, Chicago, IL 60640-2113 • PH (773) 871-7610 • FAX (773) 871-7609.