Britain’s Advertising Standards Authority (ASA) has opened an investigation into Queercompany.com billboards that show an underwear-clad lesbian couple kissing on a bed with the tagline, “Thank God For Women.”
The campaign, which also will include a male version of the poster, is scheduled to appear all around London and in subway cars. It is believed to be Britain’s first mainstream gay ad campaign.
The ASA said it has received 10 complaints.
“It is very sad that people should complain about a very tender, romantic image which is not pornographic,” a Queercompany spokesman told The Guardian. “The ASA has rejected complaints against our adverts in the past and we expect the same reaction this time.”