U.S.-based Gay.com launched an Argentine site Jan. 3 at www.ar.gay.com.
National sites will follow in Mexico and Venezuela.
“When we were picking a country to install the central offices of Gay.com in Latin America, Argentina was an irresistible option, especially because of the cultural openness of its people, the high penetration of the Internet and the development of this industry at the national level,” said spokesman Diego Mathe.