Common—boyfriend to Erykah Badu [with whom he shares the February cover of Essence magazine], star of the new neo-soul Coca Cola ads along with Mya and all-around hottie heartthrob who’s newest album is a top-seller—is also a devout vegetarian who is now lending his time and energy to the PETA cause by appearing in their new ad campaign. Common appears holding a veggie burger, with the tagline ‘Think Before you Eat. Go Veg for Life.’ PETA’s been doing projects and campaigns recently with artists including N.E.R.D., Russell Simmons, The Roots, Missy Elliott, Prince, Clipse, Paul McCartney, Moby and Chrissie Hynde to get their word out to the music community.