The initiative known as Hairdressers Against AIDS launched on World AIDS Day, Dec. 1, according to Business Week. The project has hair-care titan L’Oreal joining forces with nonprofit organizations such as the United Nations Educational, Scientific and Cultural Organization (UNESCO). The goal is to get the United States’ 500,000-plus hair stylists to educate others about HIV/AIDS. A press conference in New York City drew celebrities such as TV personality Carson Kressley, entertainer Sheryl Lee Ralph and City Council Speaker Christine C. Quinn. See www.hairdressersagainstaids.com for more info.
Hairdressers' anti-AIDS initiative
