New York, NY— Following on the heels of a week of controversy over Reebok’s silence on their spokesman Rick Ross’ new song in which he brags about drugging and raping a woman, UltraViolet members are planning to deliver 71,763+ petitions to the company’s flagship NYC store demanding the company fire him. The Reebok spokesman’s response that in not using the word “rape” he is off the hook has only escalated complaints that he does not fit Reebok’s image.
“In remaining silent, Reebok is using it’s brand to promote rape,” said Nita Chaudhary, co-founder of UltraViolet. “Reebok and Rick Ross have crossed a line— not only does Ross brag about drugging and raping a woman, he is pushing the idea that if you don’t use the word ‘rape’ it doesn’t count. We are fed up and disgusted with Reebok, and Thursday we will bring this fight to their front steps.”
What: Delivery of 71,763 signatures to Reebok demanding the company drop Rick Ross.
Who: Dozens of concerned athletes, moms, and UltraViolet members.
Where: Reebok’s flagship NYC store, 420 5th Ave, NYC
When: 2pm, Thursday, April 4th
UltraViolet is a community of over 400,000 women and men, fighting to expand women’s rights and combat sexism everywhere – from politics and government to media and pop culture.