MBC opens advertising icons exhibit

In a first-of-its-kind exhibition in Chicago, the Museum of Broadcast Communications (MBC), 360 N. State St., will present “A Salute to Advertising’s Greatest Icons,” running through Oct. 31.

Among the “30-second stars” and brands being showcased during the exhibition are General Mills’ Pillsbury Doughboy and Jolly Green Giant; Kellogg’s Tony the Tiger (Frosted Flakes), Snap, Crackle & Pop (Rice Krispies), the Keebler Elves (Keebler), McDonald’s Ronald McDonald, Procter & Gamble’s Mr. Clean; 9 Lives’ Morris the Cat, StarKist’s Charlie the Tuna and S.C. Johnson’s Raid Bugs.

A May 8 media event featured several of the icons as well as people providing facts about them, such as the Pillsbury Doughboy turning 50 and Tony the Tiger becoming 70 this year.

Each advertising icon will be showcased its own “special week” during the exhibition, featuring character appearances.

Visit www.museum.tv.