Rendering of Grunt on Apple Watch. Photo courtesy of Grunt

The people behind gay-dating app Grunt plan to capitalize on the new Apple Watch toward the end of this year as part of a plan to “reshape the dating landscape for men,” according to a statement.

“I couldn’t stand all the junk apps out there, that didn’t care how the user experienced meeting and dating other guys on their app” said Grunt co-founder Mike Mendoza in a statement. “I am the frustrated consumer, I am the guy that didn’t just want a random hook up, but a meaningful interaction with other users.”

Mendoza and some others have completely redesigned Grunt for the iPhone and plan to introduce a new, straightforward, simple design for the Apple Watch.

Visit www.gruntapp.com.