CMI’s (Community Marketing & Insights’) 15th Annual LGBTQ Community Survey results have been released—and there are some intriguing results.
The report, released in July, focused on the data for 15,042 self-identified LGBTQ community members living in the United States. The data was weighted by gender identity, age and ethnicity.
Among other things, the survey asked a broad question about 15 potential health concerns. At the time of the survey, the vast majority of LGBTQ participants reported having received at least one vaccination for COVID-19 (92%). There was some reduction in vaccination rates for the Black LGBTQ community, but still relatively high (85%).
Just a few of the other results (covering a wide range of topics) were:
—79% of participants agree that they think more positively about companies that sponsor LGBTQ community organizations and events;
—Cisgender gay and bi+ men are far more likely to be single than are cisgender lesbian and bi+ women (and cisgender lesbian and bi+ women are more likely to be married).
—Sixteen percent (16%) of participants under age 35 used “they/them/theirs,” compared to 4% of participants over age 55. (For the first time, the survey asked about the use of personal pronouns.)
—In general, LGBTQ community members feel that their employer is LGBTQ-friendly (81% supportive). However, when asked if the company supports their transgender and non-binary employees, the percentage falls (56% supportive). Of note was that 17% of all LGBTQ participants were not sure if their employer was trans-supportive.
The full survey is at http://www.cmi.info/documents/temp/CMI-15th_LGBTQ_Community_Survey_US_Profile_2021.pdf.