Whitebedroom, a project produced by MAC Cosmetics’ AIDS Fund and the Elton John AIDS Foundation, is geared at answering teens’ questions about unsafe sex.
The aesthetic simplicity of the white background is designed to resonate in the minds of its viewers. Some of the topics the site discusses are STDs, monogamy, condom use, sex, abstinence, and pregnancy. Accompanying the site are a variety of public service advertisements on MTV, VH1, and BET with Mary J. Blige.